Integrated Marketing Communication Marketing And...

There are a range of strategies and terms that play into integrated marketing communication. Integrated marketing communication can be described as 1.) Management and managing all types of marketing communications, 2.) Assuring that the brands, personality, and messages are correctly delivered from each factor of communication and from a strategy, and 3.) The analysis and implementation of all the factors of marketing communication must efficiently, economically, and successfully impact the transactions between organizations and their audience. Furthermore, the vertical integration is the most important level because it makes sure that marketing communication will be formed. Without such communication, marketing communication will not be effective and not associated with any of the essential objectives. Therefore, I will be going into detail about each level of integration and what it exactly means (Holm, 24-25). To understand integrated marketing communication they are seven levels of marketing integration. These include vertical objectives integration, horizontal integration, marketing mix integration, communication mix integration, creative design integration, internal/external integration, and financial integration. Vertical objectives integration is when the communication objectives are suitable with the both marketing and corporate objectives. Horizontal integration is defined as the marketing communication proceedings appropriately fit with the other manufacturingShow MoreRelatedBusiness Opportunity Analysis to Solve a Business Problem With the Help of Technology1685 Words   |  7 Pagesdecreasing return on marketing investment (ROMI) due to competition, inefficient customer services, and lack of innovation. The technological solutions proposed in the paper are new product development and innovation, integrated marketing management, and enterprise resource planning. 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